Selling Your Property

Selling Your Property

Rey Fulwiler, Associate Broker, CRS
Certified Relocation Specialist
Albuquerque, NM
1-800-842-0404

You're thinking about selling your home. What's the right price? How long will it take? Where do you begin? Valid questions I'm ready to answer. Selling your home requires more than a listing agreement, a sign and some advertising. It requires STRATEGY.
Planning Strategy: Every successful sale has a beginning and an end. Things can just sort of happen and the results will vary. It's better to visualize, understand, and plan each step of the selling process.

Pricing Strategy:
What is the right price for your property? Everyone has an answer. The problem is that they often vary. Pricing your property correctly for your market is essential for a successful sale. Finding the right price is part science and part art. There's the science of numbers and facts, dollars per square foot, days on the market, percentage of list price to sales price and so on. Then there's the feel of the property -- does it draw buyers in? Is it warm and inviting? Does it engage the buyer's emotions?

An integrated approach to pricing is the best way to arrive at value.

Marketing Strategy:
Is that the same thing as a "Marketing Plan"? No. A strategy involves the art of devising or employing plans or stratagems to reach a goal. A marketing plan is often a list of things an agent or company will do to try to sell your property.

The problem with most marketing plans is:

Many of the items in the plan are "fluff" or items listed to impress but, really have little substance or impact in bringing about a sale.

Some of the items in the plan wind up NOT getting done or are not timely.

I work from strategy. I start by asking you, the seller, some basic questions, because every seller's situation and circumstances are different.

Essential Elements of a Marketing Strategy

Time Frame
Market Conditions
Competition for Buyers
Pricing Strategy
Property Preparations
Attracting Buyers
Attracting Agents
Boosting Buyer Confidence in Buying Your Property

Avoiding The Pitfalls
The planning to avoid pitfalls is clear.

Have experience to draw upon
Know when and where to recognize problems
Be alert
Make agreements concise
View from different angles
Be methodical
Consult outside experts when necessary

Successful Closing:
A successful closing is one where YOU, the client, are satisfied. Even better, it's one in which all parties to the transaction are satisifed. This Win-Win philosophy is what I strive for. To achieve a successful closing, groundwork must be laid. I've done that. While no one can tout a 100% success rate, that's my goal and I wouldn't be in this business this long if I hadn't followed it. When we've completed the sale of your property, I'll ask, "Are you Satisfied?" If you are, I am, too. If not, I want to know why so I can improve. That's how I work, constantly striving to improve what I do. Call me at 1-800-842-0404 or email me at reyf@reyfulwiler.com.

Coldwell Banker Legacy, Realtors®
12042 North Highway 14 • Cedar Crest • NM 87008
Direct Phone: 505.286.9884 • Office: 505.281.0000 • Fax: 505.281.3315 • Toll Free: 800.842.0404
E-Mail: ReyF@ReyFulwiler.com