Selling Your Property
Rey Fulwiler, Associate Broker, CRS
Certified Relocation Specialist
|You're thinking about selling your home. What's the right
price? How long will it take? Where do you begin? Valid questions I'm ready
to answer. Selling your home requires more than a listing agreement, a
sign and some advertising. It requires STRATEGY.
Every successful sale has a beginning and an end. Things can just sort
of happen and the results will vary. It's better to visualize, understand,
and plan each step of the selling process.
What is the right price for your property? Everyone has an answer.
The problem is that they often vary. Pricing your property correctly for
your market is essential for a successful sale. Finding the right price
is part science and part art. There's the science of numbers and facts,
dollars per square foot, days on the market, percentage of list price to
sales price and so on. Then there's the feel of the property -- does it
draw buyers in? Is it warm and inviting? Does it engage the buyer's emotions?
An integrated approach to pricing is the best
way to arrive at value.
Is that the same thing as a "Marketing Plan"? No. A strategy involves
the art of devising or employing plans or stratagems to reach a goal. A
marketing plan is often a list of things an agent or company will do to
try to sell your property.
The problem with most marketing plans is:
Many of the items in the plan are "fluff" or items listed to impress but,
really have little substance or impact in bringing about a sale.
Some of the items in the plan wind up NOT getting done or are not timely.
I work from strategy. I start by asking you, the seller, some basic
questions, because every seller's situation and circumstances are different.
|Essential Elements of a Marketing Strategy
Avoiding The Pitfalls
Competition for Buyers
Boosting Buyer Confidence in Buying Your Property
The planning to avoid pitfalls is clear.
Have experience to draw upon
Know when and where to recognize problems
Make agreements concise
View from different angles
Consult outside experts when necessary
A successful closing is one where YOU, the client, are satisfied. Even
better, it's one in which all parties to the transaction are satisifed.
This Win-Win philosophy is what I strive for. To achieve a successful closing,
groundwork must be laid. I've done that. While no one can tout a 100%
success rate, that's my goal and I wouldn't be in this business this long
if I hadn't followed it. When we've completed the sale of your property,
I'll ask, "Are you Satisfied?" If you are, I am, too. If not, I
want to know why so I can improve. That's how I work, constantly striving
to improve what I do. Call me at 1-800-842-0404 or email me at firstname.lastname@example.org.
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Coldwell Banker Legacy, Realtors®
12042 North Highway 14 • Cedar Crest • NM 87008
Direct Phone: 505.286.9884 • Office: 505.281.0000 • Fax: 505.281.3315 • Toll Free: 800.842.0404